Collaboration is welcome
Together with Stir, T/A POL and Supertanker we brought it all together in an interactive world users could participate in. Thanks guys!
Good old fashioned petition
Sometimes you need to keep things simple. The basic premise was to get people to sign our online petition in order to get TripAdvisor to add sustainability as a rating choice.
To add life into Stir’s wonderful illustrations, and transferring some of the feeling from the video, we added a parallax effect when you move your mouse around. It even works on mobile when you tilt your device.
Awards and stuff
The campaign won a Sølvtagg for November 2014, a HSMAI Norway awards and a HSMAI International award. Makes us proud.