Feed — Elements of AI
Elements of AI is a free online course for everyone interested in artificial intelligence. The course aims to demystify AI – with no complicated math or programming skills required.
The project was initiated in the spring of 2018 by Reaktor and the University of Helsinki. We teamed up, and within a short, 8-week period we designed, illustrated, developed and launched the first version of the course.
Most would agree that AI increasingly has an almost unfathomable impact on our society as a whole. If more people from all kinds of backgrounds understand the basics of AI, we will eventually also find solutions to a wider range of problems and issues. The course also speaks on the subject of ethics, and emphasises the problem with bias in AI.
The first goal was to educate 1% of the Finnish population. As we passed 2% just two months after launch, the goal is now 1% of the world.
The course is now ranked as #1 Computer Science online course in the world, ahead of Stanford, Harvard, and MIT. More than 1.1M has registered since launch in May 2018. Almost 45% are female. That number is usually around 10% in Computer Science courses. 25% are over 45 years old.
Some numbers
1.1M registered
students
170
countries
21% over
45 years old
Our delivery
Brand identity
Product design
Illustration
Development
Project and launch management
Collaborators
Initiative by Reaktor and the University of Helsinki
Awards
Gold in Visuelt, Digital design: Open class
Gold, best online campaign, Grand One Finland
Grand Prix in Grand One Finland
More Work
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