Elements of AI is a free online course for everyone interested in artificial intelligence. The course aims to demystify AI – with no complicated math or programming skills required.

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The project was initiated in the spring of 2018 by Reaktor and the University of Helsinki. We teamed up, and within a short, 8-week period we designed, illustrated, developed and launched the first version of the course.

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Most would agree that AI increasingly has an almost unfathomable impact on our society as a whole. If more people from all kinds of backgrounds understand the basics of AI, we will eventually also find solutions to a wider range of problems and issues. The course also speaks on the subject of ethics, and emphasises the problem with bias in AI.

The first goal was to educate 1% of the Finnish population. As we passed 2% just two months after launch, the goal is now 1% of the world.

The course is now ranked as #1 Computer Science online course in the world, ahead of Stanford, Harvard, and MIT. More than 1.1M has registered since launch in May 2018. Almost 45% are female. That number is usually around 10% in Computer Science courses. 25% are over 45 years old.

Some numbers

1.1M registered


21% over
45 years old

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Our delivery

Brand identity

Product design



Project and launch management


Initiative by Reaktor and the University of Helsinki


Winner of the DOGA Award

Gold in Visuelt, Digital design: Open class

Gold, best online campaign, Grand One Finland

Grand Prix in Grand One Finland