Feed — Black Cat

The black cat logo adorning the facade along the busy street of Grensen downtown Oslo is an icon in itself. Since the start in 1905, Black Cat has become synonymous with exclusive coffee and tea.

While everyone's a coffee connoisseur now, and new roasters are pushing the bar every day, staying relevant is no small feat for a 110 year old cat. Yet we dare say the cat has most of its nine lives intact, thanks to a focus on progressive renewal rather than mere loyalty and tradition.

In the spirit of constant renewal, we launched a brand new e-commerce platform underneath a complete UX makeover, yielding immediate results.

After optimising the sales funnel, the bottom months are up as much as 123% bringing them in line with the rest. Even and steady sales means higher precision in forecasting, logistics and potentially reduced waist.

How did we do it?

Firstly, e-commerce doesn’t need to be hard. We’re tech agnostic, meaning we always evaluate the actual business needs in order to isolate the most beneficial ways forward. We strive to create tangible effect quickly, and build from there based on actual insights and aggregated customer feedback.

For us, user experience and user conversion is always at the core of our approach. Tech must stay agile in pace with business development and abide to certain economical specifications. We are able to deliver tech agnostically and with full confidence. The intellectual property resides where users interact and are converted to customers.

We’re always looking for challenging cases in both design, identity and development and would love to introduce ourselves or our partners. Do drop us a line if you want to hear more.